The Ultimate Guide to Marketing Technologies
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Australian Marketing Technologies News
Regional stories with direct local relevance
Australian marketers lag on AI maturity, study finds
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Prophet grows 309% as brands rehearse ad decisions
Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.
Obsessd.ai launches in Australia to boost AI discoverability
Brands risk being invisible in AI search unless they measure how chatbots such as ChatGPT and Gemini recommend them.
Australians join more loyalty schemes but use fewer
Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.
Robotic Marketer launches all-in-one marketing platform
By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.
CulturalPulse launches AskGenie to map audience segments
Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Cognizant launches Secure AI Services for enterprises
Why your cybersecurity firm's Google rankings are a security risk in disguise
Featured News
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Telstra launches Adaptive Networks Centre for businesses
Telstra launches Adaptive Networks Centre, giving enterprise customers and partners faster digital quoting, ordering and near real-time control.
Gigs makes APAC splash with promising ShopBack partnership
ShopBack users could soon get easier access to travel connectivity and local mobile plans as Gigs tests its expansion in Asia.
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Reviews
Expert Columns
2026 holiday predictions: The evolving customer journey
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Winning the fitness-conscious audience with programmatic DOOH
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
The hidden costs of in-house Google Ads management
Your marketing problem isn't data overload, it's inaction
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
IAB Australia flags rising retail media spend & demands
Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.
Urbsurf lifts bookings with redesigned online system
Higher conversion and fewer abandoned carts are boosting URBNSURF's online sales after a simpler booking flow cut checkout time by 31%.
The hidden costs of in-house Google Ads management
In-house teams often miss hidden salary, tooling and efficiency costs that can wipe out the savings from ditching agency retainers.
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Marketers lag as agentic AI surges across industry
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.
Bigdatr adds connected TV ad monitoring in Australia
Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.
Prophet appoints Rishad Tobaccowala for US expansion
Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.
Click Click Media names Michael Gerardis General Manager
The hire comes as agencies race to adapt to AI-driven shifts in search, with Click Click Media seeking stronger leadership for bigger clients.
Adobe signs five-year RACQ AI partnership with Deloitte
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
Adobe expands AI partnerships with agencies & Microsoft
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Magic launches postcode buyer density tool for B2B
Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.
Prophet study says ads drove 40% of BYD test drives
A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.
carsales fronts AI voice search in national campaign
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Australian retailers lag AI ambitions as data gaps bite
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Amazon launches Ads Agent for advertisers in Australia
Australian advertisers can now save hours on campaign setup as Amazon brings its AI tool to self-service users at no extra cost.
Boost Mobile expands prepaid plans with 160GB offer
Boost Mobile adds a AUD $180 six-month prepaid plan with 160GB, as it boosts data allowances and targets bill-conscious customers.
Melbourne supermarket chain overhauls systems with AIBUILD
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
Villagehood launches app to connect Australian mums
Villagehood has unveiled a community app aimed at helping Australian mothers arrange local meet-ups, after more than 100 attended its Sydney launch.
OpenAI adds Chrome extension as Australian Codex use surges
Rising Australian demand is driving wider take-up of OpenAI's Codex, as the coding agent gains Chrome access for signed-in work across web apps.
Why your cybersecurity firm's Google rankings are a security risk in disguise
Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.
Win an Audi RS3 or $100,000 Cash: VentraIP Launches Its Biggest MEGAMay Giveaway Yet
Australian businesses renewing .au domains this May could land an Audi RS3 or GBP £100,000, as VentraIP widens discounts across hosting and email.
Job Moves
Prophet appoints Rishad Tobaccowala for US expansion
Click Click Media names Michael Gerardis General Manager
Cloudwerx appoints Harsh Mishra to lead SA market expansion
Radaro names Gabriele Famous as Chief Strategy Officer
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
myPlates names Shikha Thakur Head of Marketing Performance
Cake.Shop hires Rhiannon Brown to lead commercial push
