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Adobe stories

Australian online spending to rise for football finals
Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • Last week
Central Coast Council adopts Adobe tools in digital overhaul
Software-as-a-Service

Central Coast Council adopts Adobe tools in digital overhaul

Paper-heavy approvals and resident services should speed up as the council phases in Adobe software to cut delays, errors and privacy risk.

By Sean Mitchell • 4 min read • Last month
Infosys Aster named leader in marketing transformation
Digital Transformation

Infosys Aster named leader in marketing transformation

The recognition bolsters Infosys' pitch to enterprises seeking measurable returns as budget pressure and AI adoption reshape marketing services.

By Mark Tarre • 4 min read • Last month

Global Stories

Adobe stories

Adobe adds AI video tools to Premiere & After Effects
Software-as-a-Service

Adobe adds AI video tools to Premiere & After Effects

Editors can now generate clips, sound and music inside Premiere as Adobe extends AI features across its video suite, including After Effects.

By Sean Mitchell • 4 min read • Last week
Code and Theory hires AI tech leaders for enterprise
Digital Transformation

Code and Theory hires AI tech leaders for enterprise

The hires aim to deepen Code and Theory's enterprise and AI engineering push as agencies race to meet growing demand for digital transformation.

By Sofiah Nichole Salivio • 4 min read • Last week
Genesys unveils AI tools to orchestrate customer journeys
Software-as-a-Service

Genesys unveils AI tools to orchestrate customer journeys

The shift could help companies manage AI-driven service queries more securely as Genesys adds governance and context across customer journeys.

By Sean Mitchell • 4 min read • This month
Adobe brings 70 tools into Slack for workplace use
Software-as-a-Service

Adobe brings 70 tools into Slack for workplace use

Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.

By Joseph Gabriel Lagonsin • 3 min read • This month
Mirantis k0rdent AI gains NVIDIA hypervisor certification
Hybrid Cloud

Mirantis k0rdent AI gains NVIDIA hypervisor certification

Certification could help cloud operators share costly GPUs more efficiently, with k0rdent AI coming within 5% of bare-metal performance.

By Joseph Gabriel Lagonsin • 4 min read • This month
Stagwell expands Adobe tie-up for enterprise marketing
Software-as-a-Service

Stagwell expands Adobe tie-up for enterprise marketing

The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.

By Joseph Gabriel Lagonsin • 3 min read • This month
Azira & Adobe launch cross-border footfall tracking
Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Last month
Adobe expands Photoshop with beta AI assisted editor
Generative AI

Adobe expands Photoshop with beta AI assisted editor

Photoshop users will be able to edit images more precisely as Adobe adds prompt-based tools that preserve layers, masks and brand assets.

By Sean Mitchell • 4 min read • Last month
Customers at the centre of Adobe's new AI evangelist role
Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Last month
Adobe expands Firefly with new audio creation tools
Generative AI

Adobe expands Firefly with new audio creation tools

Creators can now generate licensed music, voiceovers and sound effects in Firefly, as Adobe seeks to keep more production inside one workflow.

By Sean Mitchell • 4 min read • Last month
Infosys Aster named leader in Everest Group marketing
Digital Transformation

Infosys Aster named leader in Everest Group marketing

Demand for integrated marketing services is rising as enterprises seek measurable AI returns, with Infosys among 29 providers rated by Everest Group.

By Sofiah Nichole Salivio • 4 min read • Last month
Question marks over valuation as Canva makes AI pivot
Software-as-a-Service

Question marks over valuation as Canva makes AI pivot

Lower revenues and higher AI costs are challenges for Australian design software company Canva to maintain growth as it mulls IPO.

By David Shilovsky • 4 min read • Last month

Stories from Other Regions

Adobe stories

Adobe says AI travel traffic to US sites jumps 119%
Digital Transformation

Adobe says AI travel traffic to US sites jumps 119%

Travellers are increasingly starting searches with AI, and travel sites that are hard for models to read may miss out on bookings.

By Sean Mitchell • 4 min read • Last month
Reach Studios launches AI retail event in Sheffield
Digital Transformation

Reach Studios launches AI retail event in Sheffield

Free invitation-only access will let northern merchants hear from Google Cloud and Trustpilot on how AI is reshaping online sales in Sheffield.

By Joseph Gabriel Lagonsin • 4 min read • Last month