FujiFilm Stories

Australian Stories

FujiFilm stories

Fujifilm Australia launches lightweight XF400mm lens

Photographers shooting wildlife and sport gain a 1,245g super-telephoto prime, as Fujifilm broadens its X Series lens range for long-range work.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Ricoh Australia appoints Matthew Taylor as Sales Manager

The move deepens Ricoh's push into digital production print as Australian printers seek faster turnaround, automation and new revenue streams.

By Mark Tarre • 4 min read • Mon, 10th Aug 2026

Instagram

Fujifilm Colour Hunt workshops in Sydney after survey

Sydney photographers are set to gain hands-on access to Fujifilm cameras as the brand taps a survey showing green and blue dominate local feeds.

By Sofiah Nichole Salivio • 4 min read • Thu, 6th Aug 2026

Film review

Fujifilm Australia launches wide-angle cinema zoom lens

Filmmakers gain an ultra-wide option for the GFX ETERNA 55, with a matched lens swap setup aimed at faster large-format production.

By Sofiah Nichole Salivio • 4 min read • Mon, 13th Jul 2026

Document Management

Fujifilm Business Innovation Australia names Nagata

The change signals a push towards recurring software and IT revenue as the company expands beyond printers and copiers in Australia.

By Mark Tarre • 3 min read • Wed, 22nd Apr 2026

Instagram

Fujifilm brings House of Photography pop-up to Melbourne

Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.

By Mark Tarre • 4 min read • Thu, 26th Feb 2026

Disaster Recovery

Fujifilm unveils SX400 long-range camera for security

Fujifilm unveils SX400 long-range surveillance camera with 32x zoom and bright F2.8 lens, promising compact, low-light security imaging.

By Mark Tarre • 3 min read • Fri, 16th Jan 2026

FujiFilm

Fujifilm unveils GFX ETERNA 55 & first GF power zoom lens

Fujifilm Australia has launched the GFX ETERNA 55 large format cinema camera and its first GF power zoom lens, enhancing filmmaking with 102MP and smooth zoom.

By Kaleah Salmon • 5 min read • Tue, 16th Sep 2025

Global Stories

FujiFilm stories

Document Management

Vection signs five-year reciprocal reseller deal with Xerox

Western Europe customers could gain broader access to AI, workflow and XR tools after Vection and Xerox struck a non-exclusive five-year deal.

By Joseph Gabriel Lagonsin • 3 min read • This month

Digital Signage

Fujifilm launches interchangeable-lens ZUH12000 projector

The 12,000-lumen model gives venues with ambient light more installation flexibility, with three lenses for varied projection distances.

By Sean Mitchell • 4 min read • Wed, 5th Aug 2026

Grants

Fujifilm reopens GFX Challenge Grant for Australia

The programme returns with nearly AUD $145,000 in funding for photographers and filmmakers in Australia and New Zealand as income pressure bites.

By Sean Mitchell • 4 min read • Mon, 22nd Jun 2026

Digital Transformation

Consultancies urged to slow AI push amid cyber risk

Consulting firms urged to slow AI rollouts as Trend-Setters Consulting Chief Executive Officer Sam Shar warns of rising cyber risks and rushed deals.

By Sofiah Nichole Salivio • 5 min read • Mon, 11th May 2026

Human Capital Management

Women in tech are over mentored and under sponsored: Here's what needs to change

Women in tech are drowning in mentorship but starved of sponsorship, leaving careers stalled and leadership pipelines chronically underused.

By Roni McGuire • 4 min read • Wed, 4th Mar 2026

Marketing Technologies

Fujifilm unveils full Creator Summit lineup for Melbourne

Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.

By Sofiah Nichole Salivio • 4 min read • Thu, 12th Feb 2026

Digital Signage

Fujifilm launches 12,000-lumen 4K Z Series projector

Fujifilm unveils the 12,000-lumen 4K ZUH12000 projector, its first Z Series model with interchangeable lenses for flexible installations.

By Mark Tarre • 3 min read • Thu, 22nd Jan 2026

Stories from Other Regions

FujiFilm stories

Data Protection

Doppel names ex-Xerox exec as Chief Security Advisor

The hire gives the cybersecurity firm a seasoned customer-facing adviser as enterprises grapple with more convincing phishing and impersonation attacks.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Customer Experience

Fujifilm opens largest House of Photography in Auckland

Fujifilm turns Auckland headquarters into a photography hub with printing, workshops and exhibition space, its biggest such venue in the Southern Hemisphere.

By Sean Mitchell • 3 min read • Mon, 11th May 2026