Amazon Stories

Australian Stories

Amazon stories

Australian firms lag in AI value despite rising spend

Many Australian companies are still failing to translate rising AI budgets into measurable gains, with 37% showing no meaningful value.

By Raphael Veloso • 4 min read • This month

Global Stories

Amazon stories

Artificial Intelligence

Spreetail launches Amazon Brand Benchmark dashboard

Brand partners using Spreetail's Smart Shelf can now spot rival moves on Amazon sooner, as the new dashboard tracks shifts in market share and pricing.

By Sofiah Nichole Salivio • 3 min read • Last week

Amazon

Morrisons boosts loyalty sales with Eagle Eye revamp

The revamped More Card scheme has helped Morrisons lift loyalty-linked sales from 47% to 65% in 18 months, as it adds real-time offers.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data governance

Product pages are now central to AI-driven commerce

Retailers now have to govern product data across search, marketplaces and AI assistants, as shoppers increasingly buy without visiting their site.

By Sofiah Nichole Salivio • 4 min read • Last week

Artificial Intelligence

ScraperAPI buys Traject Data to expand AI web data

The deal gives customers a single route to structured public web data as businesses race to feed AI systems and automate decisions.

By Joseph Gabriel Lagonsin • 3 min read • Last week

DataCentre infrastructure

Cybersecurity vendors boost hiring as AI reshapes tech

Hiring by security vendors jumped 43% last quarter as AI and a tougher threat environment widened the split with slowing enterprise software roles.

By Raphael Veloso • 4 min read • Last week

Marketing Technologies

Kantar finds marketers back AI assistants, consumers wary

The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.

By Karen Joy Bacudo • 4 min read • This month

Software-as-a-Service

Stripe agrees to buy Parafin in embedded credit push

The acquisition broadens Stripe's financial services offering as demand for platform-based lending grows and small firms struggle to secure bank credit.

By Karen Joy Bacudo • 4 min read • This month

Unified Communications

Logitech blends style, work practicality with Zone Vibe Pro

Hybrid workers will soon be able to effortlessly swap between calls and music without changing headsets, as Logitech's new model lands in October.

By David Shilovsky • 4 min read • This month

Marketing Technologies

Commerce launches AI tools to boost product discovery

Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • Last month